Digital Marketing with AI

Course Description:

The Digital Marketing with AI course explores the intersection of artificial intelligence (AI) and digital marketing, providing students with the skills to leverage cutting-edge AI tools and techniques to enhance marketing strategies and campaigns. As AI continues to transform the marketing landscape, this course teaches students how to use AI for customer insights, personalization, automation, content creation, predictive analytics, and more. By combining traditional digital marketing methods with AI-driven approaches, students will gain a competitive edge in the fast-evolving digital marketing field.

Course Objectives:

• Understand the fundamentals of digital marketing and AI technologies.
• Learn how AI can be applied to optimize digital marketing efforts.
• Master tools and platforms that use AI for data analysis, customer segmentation, automation, and personalization.
• Develop strategies for using AI to enhance content marketing, social media, SEO, and email marketing.
• Gain hands-on experience with AI-based marketing tools and platforms.
• Explore the ethical and practical considerations of using AI in digital marketing.